Shop smarter, save more. Up to 70% off fashion, accessories & homeware.

MyRunway is South Africa’s first AI-powered fashion shopping platform and your one-stop destination for the hottest designer brands at prices that make sense.

We’ve combined smart technology with serious style. As you browse and shop, MyRunway learns what you like and shapes your experience around your preferences - helping you discover more of what suits your vibe and less of what doesn’t. The more you use it, the easier it becomes to find pieces you’ll love.

At its heart, MyRunway is about fashion.

Whether you’re looking for the latest trends for women, elevated everyday essentials for men, or standout pieces that instantly refresh your wardrobe, we’ve got you covered. We pride ourselves on bringing you top South African and international designer brands at a fraction of the usual price. From Woolworths, Polo, Guess, Levi’s, PUMA, Asics, Crocs, New Balance, Superdry and Jeep to many more, you’ll find the brands you love all in one place.

Our categories are designed to cover every season, every mood and every moment. From summer dresses and sharp work shirts to sneakers, heels, activewear, swimwear, lingerie, jackets, coats, accessories, beauty, grooming and homeware, it’s all here. Whether your style leans street, classic, minimal or bold, there’s something that fits you.

We know fashion is personal. It’s how you show up in the world. That’s why we focus on giving you choice, value and a shopping experience that feels tailored without losing the thrill of discovery.

Great style shouldn’t cost a fortune, which is why we’re always running online sales and promotions to keep prices competitive. Look out for our deals and coupons and make your budget go further.

So come in and have a browse. With an incredible range of fashion, footwear, accessories and homeware - plus a smarter way to shop built in - discovering your next favourite outfit has never been this easy.